Larry Pelzer

VICE PRESIDENT BUSINESS DEVELOPMENT

email:  larry.pelzer@cmsgroupinc.com

Larry possesses over 15 years experience working with casino marketing departments helping to improve, streamline and create efficiencies of their direct / database marketing operations. Also develop strategic partnerships with various suppliers in the casino industry assisting them market their products and services to the casino and hospitality industries.
Areas of Expertise

Casino Marketing & Management

  • Integrated Multi-Channel Marketing Campaigns
  • Direct Marketing
  • Database Marketing
  • Variable Data Print Direct Mail
  • Postal Optimization & Mailing Efficiencies
  • Personalized (1-to-1) eMarketing
  • Targeted Email Marketing
  • Personalized SMS  / Text Marketing
  • PURL Utilization
  • Variable Landing Pages
  • Variable QR Codes
  • Promotional Products
  • Agency Services