Rick Campbell

MANAGING DIRECTOR

email:  rick.campbell@cmsgroupinc.com

Rick had the great fortune to begin his career in the entertainment business as a sound and lighting engineer touring with national musical artists.  As a season of touring was coming to a close, Rick transferred his sound and lighting experience into a similar field in the casino industry.  As entertainment was in the marketing division of the casinos, Rick became involved in creating marketing strategies for these properties.  Utilizing his education in marketing, he secured a position in the marketing field of the casino industry.  As a result of that decision, Rick has over 20 years of experience with both Native American and commercial gaming organizations as an innovative casino marketing executive. Rick has held senior level executive positions in marketing at the corporate and property levels of organizations such as Herbst Gaming, Tropicana Entertainment, Caesars Entertainment and Isle of Capri Casinos. Rick Campbell possesses expertise in creating and executing marketing tools with a proven track record of profitability in developing comprehensive marketing strategies. He has also executed successful marketing programs for both land-based casinos and online gaming operations, including development of CRM bridge platforms between social gaming and land-based player systems. Rick served 8 years on the advisory board for the Global Gaming Expo (G2E). Throughout his career, Rick has had the privilege of being invited to conduct seminars and to be a guest speaker at various conferences throughout the United States and Europe on topics of Casino Marketing and Management and shares thrilling anecdotes of his journey on the road that lead him to where he is today. Besides being a successful casino marketing executive, Rick has also been involved as a Producer for several television projects.

 

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