VICE PRESIDENT DATABASE MARKETING
Tom is committed to providing superior customer service and value through personal contact, quantitative and qualitative analysis, dedicated service and project implementation.
Tom is very dedicated to accurate analysis of data and segmentation including demographic, geographic, psycho graphic and behavioral segments
He utilizes data science industry methods determining customer value and predictions/ patterns to more effectively market and reinvest.
His experience in and understanding of IT, Accounting and Marketing arenas, along with comprehensive strategic planning, project development/ implementation, staff training/motivation, and troubleshooting skills allows him to be a a valuable member of CMS Group.